Engaging Youth :
How Vi and YConnect Brought Telecom Career Opportunities to Life
When it comes to connecting with youth, nothing beats meaningful, interactive engagement. Vi (Vodafone Idea), in collaboration with YConnect, a youth empowerment platform of Brandtouch & Analytics, recently demonstrated this with a remarkable seminar at Sardar Patel College of Engineering, Mumbai.
The event focused on two critical themes: Career Opportunities in the Telecom Sector and Cyber Fraud Awareness. Spearheaded by Sarvottama Nigam, Vi’s Service Excellence Head for Customer Service, the seminar delivered an immersive experience for around 100+ engineering students. Through this initiative, Vi successfully showcased the vast potential of the telecom sector while addressing pressing issues that resonate with today's youth.
The Story Behind the Seminar
The telecom industry in India has long been a cornerstone of connectivity and innovation, but for many students, it remains a distant field. This seminar aimed to change that. Sarvottama Nigam brought the industry to life by delving into its evolution—highlighting advancements in technology, infrastructure, connectivity and regulatory policies.
What stood out was the emphasis on job opportunities. From marketing to technical operations, the seminar provided a 360-degree view of career possibilities in telecom, bridging the gap between industry and academia. Vi also showcased its cutting-edge tech offerings, including e-Sim technology, Wi-Fi calling and the Vi-Super app—features designed to resonate with a digitally savvy generation.
The Story Behind the Seminar
The telecom industry in India has long been a cornerstone of connectivity and innovation, but for many students, it remains a distant field. This seminar aimed to change that. Sarvottama Nigam brought the industry to life by delving into its evolution—highlighting advancements in technology, infrastructure, connectivity and regulatory policies.
What stood out was the emphasis on job opportunities. From marketing to technical operations, the seminar provided a 360-degree view of career possibilities in telecom, bridging the gap between industry and academia. Vi also showcased its cutting-edge tech offerings, including e-Sim technology, Wi-Fi calling and the Vi-Super app—features designed to resonate with a digitally savvy generation.
A Touch of Responsibility and Interactivity
The seminar wasn't just about careers. It reflected Vi’s commitment to social responsibility by educating students on cyber fraud, a rising concern in the digital age. Practical advice on identifying and tackling scams added a layer of relevance to the session, making it both informative and impactful.The interactive component was equally impressive. Students were invited to share their perspectives on telecom services, discussing the plans they use, their preferences and ideas for industry improvement. Focus groups fostered collaboration and gave Vi direct access to the insights of their target audience.
Memorable Takeaways
To round off the experience, Vi distributed certificates of participation and merchandise, including goodies like a quirky keychain—a small gesture that left a big impression. Students left the seminar with not just knowledge but also a sense of appreciation for the industry and the company leading the event. .
Why This Matters for Brands
Vi’s Seminar: A Masterclass in Youth Engagement
Vi’s recent seminar, powered by YConnect, is the perfect example of experiential youth engagement done right. By blending education, interaction, and meaningful connections, the event not only informed students but left a lasting impression. For brands aiming to connect with young audiences, this serves as a blueprint: combine relevant knowledge-sharing with interactive elements and personalized touches to create authentic experiences.
At YConnect, we specialize in crafting tailored youth engagement strategies that resonate. From seminars and focus groups to immersive experiences, we partner with brands like Vi to transform ideas into impactful campaigns that truly connect with the next generation.
Are you ready to connect with the youth?
Vi’s Seminar: A Masterclass in Youth Engagement
Vi’s recent seminar, powered by YConnect, is the perfect example of experiential youth engagement done right. By blending education, interaction, and meaningful connections, the event not only informed students but left a lasting impression. For brands aiming to connect with young audiences, this serves as a blueprint: combine relevant knowledge-sharing with interactive elements and personalized touches to create authentic experiences.
At YConnect, we specialize in crafting tailored youth engagement strategies that resonate. From seminars and focus groups to immersive experiences, we partner with brands like Vi to transform ideas into impactful campaigns that truly connect with the next generation.
Are you ready to connect with the youth?