Uber Eats Case Study
Uber Eats Launch in Mumbai
– Brief for the Campaign: Reach corporate professionals and make them aware of Uber Eats service.
– DirectX Engagement: DirectX proposed for a trinket that will stay back in the hands of the recipient and remind them of Uber Eats.
– The solution: BrandTouch designed and created a Uber Eats box which carried 2 pieces of chocolates and Uber Eats vouchers along with it and these were distributed through Mumbai Dabbawals to reach the hands of food lovers across Mumbai city.
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