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Safalta Selena Case Study

Empowering College Students :

Grooming & Menstrual Health Awareness Program

When it comes to engaging with today’s youth, nothing beats meaningful, interactive experiences. A leading multinational company has partnered with YConnect to launch an exciting annual program focused on promoting menstrual health awareness and grooming etiquette for college students aged 18-24. This initiative is designed to empower students with essential self-care knowledge while introducing them to top-tier grooming products, setting them on the path to greater confidence and well-being.

The Story Behind the Grooming & Menstrual Health Program

In a world where personal grooming and menstrual health are often overlooked in traditional education, this program aims to fill the gap. The seminar series focuses on two vital themes: menstrual health education for college students and essential grooming tips for young adults. Through this engaging initiative, students gain hands-on experience, learning how to manage their health and grooming routines with confidence and clarity.

What Makes This Program Stand Out?

The program isn’t just about talking at students—it’s about engaging them in a practical, immersive experience. Students participated in on-campus seminars where they learned about menstrual health and grooming techniques that are crucial for building self-confidence. This unique approach blends education with action, offering students the opportunity to try out the leading grooming products in the market through product samples and trials.

Through this initiative, students also gained insight into how to maintain good hygiene habits and how these habits directly influence their health and overall well-being. By introducing students to the latest in menstrual care products and grooming essentials, the program aims to equip them with the knowledge and tools to feel empowered and prepared for adulthood.

Hands-On Learning and Real-World Product Exposure

One of the key components of the program is the opportunity for students to engage directly with top grooming brands through product samples and hands-on trials. This allows them to experience firsthand the products that are shaping the future of personal care. In addition to learning, students were able to register for the program digitally, ensuring a seamless experience for everyone involved.

By incorporating both offline seminars and online registration, this program creates an engaging blend of digital and physical experiences. This approach not only makes it more accessible to students across the region but also allows them to connect with the latest trends and products in the grooming and health industries.

Why This Program Matters for Brands


This youth engagement program serves as a prime example of how brands can connect with college students in a meaningful way. By offering grooming education and menstrual health awareness, the program successfully addresses topics that are both relevant and impactful for today’s youth. With interactive seminars and product trials, students not only learned essential skills but also gained hands-on experience with the products they can rely on for their grooming and health needs.

For brands looking to engage with young audiences, this program provides a powerful blueprint for success. By combining educational content with interactive experiences, brands can foster a deeper, more authentic connection with the next generation.

At YConnect, we specialize in creating tailored youth engagement strategies, helping brands like this one create meaningful connections with college students. Whether through on-campus seminars, product trials, or immersive health experiences, we are here to help turn your ideas into impactful campaigns.

Are you ready to empower the next generation of students? Explore our tailored engagement strategies and start making a lasting impact today.

BrandTouch is shaping the future of marketing through its visionary approach and commitment to excellence. With a focus on delivering exceptional solutions tailored to meet the unique needs of each brand, BrandTouch offers a comprehensive range of services through its specialized divisions: DirectX and Y-Connect.

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