Brief:
Pampers wanted to create a new sales channel to specifically target parents of newborns and infants to give them samples and discounts on their range of diapers
20000+
Mothers Interacted with the Website
105000+
Diapers Sold
100%
Accountability & Data Ownership
The initiative was a huge success, where over 1500+ young mothers brought pampers for the babies direct from the brand.
