Welcome To BrandTouch
Crossword Case Study
Surprising Top Customers:
How Y-Connect Delivered the Perfect Valentine’s Day Gift Box for Crossword Retail
When it comes to customer appreciation, creating a memorable experience is key. For Valentine’s Day 2017, Crossword Retail wanted to surprise their top customers with a special gift box that would stand out. Targeting their loyal, well-educated clientele (SEC A, avid readers, and knowledge seekers), Crossword Retail turned to Y-Connect to design and execute a surprise gift box campaign that would make a lasting impression across 12 stores in Mumbai.
When it comes to customer appreciation, creating a memorable experience is key. For Valentine’s Day 2017, Crossword Retail wanted to surprise their top customers with a special gift box that would stand out. Targeting their loyal, well-educated clientele (SEC A, avid readers, and knowledge seekers), Crossword Retail turned to Y-Connect to design and execute a surprise gift box campaign that would make a lasting impression across 12 stores in Mumbai.
The Challenge : Delivering a Thoughtful Gift in Record Time
With only 5 days to pull it all together, Y-Connect faced the challenge of sourcing high-quality products and service vouchers that would resonate with Crossword Retail’s audience. The goal was to craft a gift box that felt personalized, thoughtful, and aligned with the brand’s values. In addition to sourcing the right products, Y-Connect also had to design, print, and assemble each box, ensuring that every detail was perfect before shipping them to the 12 participating stores in Mumbai for delivery on Valentine’s Day.
What Made This Gift Box Special?
Each gift box was carefully curated to offer a selection of products and service vouchers that Crossword Retail’s customers would truly appreciate. From books and exclusive merchandise to vouchers for premium services, every item was chosen to delight and engage the well-read and knowledge-hungry audience. This attention to detail ensured that the gift box was not only a token of appreciation but also a thoughtful gesture that reflected the customers’ tastes and interests.
Executing the Campaign : Efficiency Meets Creativity
Despite the tight timeline, Y-Connect’s team delivered with impressive efficiency. The design of the gift box was carefully crafted to reflect the premium nature of the products inside, with a clean, elegant look that would appeal to Crossword’s discerning customers. Once the design was approved, the team moved quickly to print and assemble the boxes, ensuring each one was ready for shipment to the 12 stores in Mumbai.
Why This Matters for Brands
This campaign perfectly demonstrates how brands can meaningfully engage with their loyal customers. By offering a carefully curated and thoughtful Valentine’s Day gift, Crossword Retail went beyond simple appreciation—it strengthened the emotional bond with its audience.For brands looking to create memorable experiences for their clientele, personalized gift boxes like this one can go a long way in building loyalty and goodwill.
At Y-Connect, we specialize in delivering targeted, creative campaigns that connect brands with their customers in meaningful ways. Whether it’s designing an appreciation campaign or executing a special event, we’re here to turn ideas into successful, impactful experiences.
Ready to create your own memorable customer campaign? Let us help you bring your vision to life with our expert engagement strategies.
The Challenge : Delivering a Thoughtful Gift in Record Time
With only 5 days to pull it all together, Y-Connect faced the challenge of sourcing high-quality products and service vouchers that would resonate with Crossword Retail’s audience. The goal was to craft a gift box that felt personalized, thoughtful, and aligned with the brand’s values. In addition to sourcing the right products, Y-Connect also had to design, print, and assemble each box, ensuring that every detail was perfect before shipping them to the 12 participating stores in Mumbai for delivery on Valentine’s Day.
What Made This Gift Box Special?
Each gift box was carefully curated to offer a selection of products and service vouchers that Crossword Retail’s customers would truly appreciate. From books and exclusive merchandise to vouchers for premium services, every item was chosen to delight and engage the well-read and knowledge-hungry audience. This attention to detail ensured that the gift box was not only a token of appreciation but also a thoughtful gesture that reflected the customers’ tastes and interests.
Executing the Campaign : Efficiency Meets Creativity
Despite the tight timeline, Y-Connect’s team delivered with impressive efficiency. The design of the gift box was carefully crafted to reflect the premium nature of the products inside, with a clean, elegant look that would appeal to Crossword’s discerning customers. Once the design was approved, the team moved quickly to print and assemble the boxes, ensuring each one was ready for shipment to the 12 stores in Mumbai.
Why This Matters for Brands
This campaign perfectly demonstrates how brands can meaningfully engage with their loyal customers. By offering a carefully curated and thoughtful Valentine’s Day gift, Crossword Retail went beyond simple appreciation—it strengthened the emotional bond with its audience.For brands looking to create memorable experiences for their clientele, personalized gift boxes like this one can go a long way in building loyalty and goodwill.
At Y-Connect, we specialize in delivering targeted, creative campaigns that connect brands with their customers in meaningful ways. Whether it’s designing an appreciation campaign or executing a special event, we’re here to turn ideas into successful, impactful experiences.
Ready to create your own memorable customer campaign? Let us help you bring your vision to life with our expert engagement strategies.
BrandTouch is shaping the future of marketing through its visionary approach and commitment to excellence. With a focus on delivering exceptional solutions tailored to meet the unique needs of each brand, BrandTouch offers a comprehensive range of services through its specialized divisions: DirectX and Y-Connect.
Copyright@2024 BrandTouch & Analytics Pvt. Ltd. All Rights Reserved.