Crossword Case Study
Crosswords Gift Box
Crossword Retail wanted to gift a surprise box to their top customers as part of their Valentine’s Day campaign across their 12 stores in Mumbai.
Y-Connect was given a brief to create this surprise box which would contain products/ services vouchers which would be highly appealing and appreciated by the customers of Crossword Retail (SEC A, educated, well read and eager to gain knowledge).
Y-Connect had just 5 days to arrange for products / services vouchers, design the box, print & assemble the box and ship the boxes to the participating 12 stores in Mumbai so that the campaign could be successfully executed on14th February 2017
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