Whisper Bindaz Nights
Sample Distribution: 600,000
Collaborators: Myntra & Pharmeasy Duration: 20 Days Coverage: 8 Cities
The Goal:Our objective was to connect with hygiene-conscious women aged 20-50 and raise awareness about our offerings.
The Strategy: To effectively reach our target audience, we adopted a strategic approach. We partnered with female-centric categories, collaborating with both Myntra and Pharmeasy. This allowed us to tap into the interests and needs of our intended demographic.
- 35% Clicks to Purchase: A substantial portion of our audience showed interest and engaged with our offerings, resulting in a high click-to-purchase rate.
- 98% Positive Sentiment Score:The overwhelmingly positive sentiment expressed by our audience reflects the success of our approach in resonating with hygiene-conscious ladies.
In summary, our partnership with Myntra and Pharmeasy, along with our targeted strategy, enabled us to effectively reach and engage with hygiene-conscious women across 8 cities, achieving a remarkable click-to-purchase rate and positive sentiment score.