Sample Distribution: 500,000
Collaborators: Swiggy Rebel Foods, Box8, Mahroosh
The Goal: Our objective was to establish a presence for the mouthwash category, with a specific focus on office-goers.
The Strategy: We executed a creative and engaging strategy by packaging 15ml mouthwashes in a delightful manner. These mouthwashes were strategically delivered with lunch orders, ensuring they reached our target audience effectively.
The Outcome: 200+ Social Media Posts:The campaign generated significant buzz on social media, with over 200 posts from satisfied consumers.
- 60% Consumer Feedback:We received valuable feedback from consumers, indicating a strong and positive response to our approach.
- 20% Conversion Rate: Our strategy resulted in a notable conversion rate, demonstrating the effectiveness of our campaign in capturing the office-goers' attention and interest.
In summary, our creative packaging and strategic delivery through food partners Swiggy Rebel Foods, Box8, and Mahroosh successfully carved a niche for Colgate Plax within the mouthwash category, leading to a high level of consumer engagement and conversion.