Brief:
Colgate wanted to reach out to 2 lakh+ parents of 2-6 year old kids to push the awareness and usage of kids toothpaste.
250000+
Applications Received Overall
80000
Registrations within 8 hours
200000
Trial Packs Delivered
The campaign was a huge success, where over 2.5 lakh people registered to get a free sample.
200,000 samples shipped to the homes of the consumers or distributed at kids play areas
