Pillsbury Cookie Cake

Sample Distribution: 100,000

Target Audience: Food Delivery, Retail, Kids Play Areas, Corporates*

The Goal: Our objective was to introduce Pillsbury Cookie Cake to two distinct groups: 5–12-year-old kids and young corporate employees. We aimed to create awareness and generate interest in this new product.

The Strategy: To achieve this, we devised a tailored approach. We designed both individual and bulk packs of Pillsbury Cookie Cake, catering to different distribution channels. Each pack was carefully crafted with compelling Calls to Action that resonated with the respective audience.

The Outcome: Our efforts yielded significant results:

• 18% Consumer Feedback: We received valuable feedback from consumers, indicating a positive response to our campaign.
• 98% Accountability:Our campaign demonstrated exceptional accountability, ensuring that our message reached the intended audience effectively.

In summary, our strategy of creating customized packs and targeted messaging allowed us to successfully introduce Pillsbury Cookie Cake to both kids and young professionals, garnering valuable insights and a high level of engagement.