Brandtech

‘Brandtech’ is simply the power of technology to improve marketing.

Brandtouch is harnessing this to disintermediate marketing networks and take brands “Direct to Consumer”  through an ecosystem of brands, channels and vendors - to create value and deliver customised info, offers and sales. These experiences build one on one relationship through data and create a “Lifetime Relationship Value”.

This is The Future of Marketing.

We are helping brands transition to tech first

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WHAT IS D2C?

“A distinctive, compelling and focused public-facing brand experience, complete with direct-to-consumer online sales, lets manufacturers control and cultivate relationships with customers that is intermediate and transcend retail or other channels.”

WHY OUR D2C

Disintermediates
Eliminates third parties & provides better messaging and value to the end user (and builds trust)

Beyond Advertising
Traditional advertising mainly creates awareness and is just not cutting it. Need to go beyond awareness into real engagement

Share Experiences
Consumers share experiences not ads. Brands need to recruit them to drive  word of mouth and reviews

Better Engagement
Consumers are seeking customized brand experiences which drive engagement and adoption, NOT more information through advertising

Actionable Consumer Data
Brands need actionable consumer data, which can only be obtain by setting up a two way conversation through D2C initiatives.

Build Trust - Get Opt In
Direct contacts builds relationships. Relationships build trust. Trust gives a brand permission to have exclusive one on one transactions - long term!

WHAT IS A PLATFORM?

A Platform is a plug-and-play business model that allows multiple participants (producers, channels and consumers) to create  an ecosystem to connect directly to interact with each other and create and exchange value.

WHAT IS MARKETING AUTOMATION?

Marketing Automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.

WHAT DOES THE BTA PLATFORM DO

Connect Directly
Contextually – In their Hands and Homes

Engage Directly
Brand Experiences are Redefining Business Models

Sell Directly
Screen is the new store

Get Actionable Data Directly
Data is the new oil

HOW DO WE DO IT

We offer the following to our platform partners- supplementing their existing activities seamlessly:

Connect Directly

Highly targeted and scalable channels to reach consumers elegantly,  relevantly,  contextually through BTA’s platform partners

Supplement All Existing Marcom Activities
Direct Response
New Direct Channels
On Pack activity
Retail “Rewards”
www.tryy.in White Label Tryy

Engage Directly

Create elegant experiences to provoke interaction with a strong call to action

Provocative  Packaging
Compelling  Collateral
Engaging Stimulus
Tech Triggers
Incentives & Offers

Sell Directly

Extend distribution  to reach directly to sell  as also offer  promotions, trials and discounts

Direct Discounts
Retail Redemption & Hotkey
White Label Back To Buy
Direct Digital Distribution
Direct Subscription
Direct Sales - Call Centres

Get Actionable Data Directly

By engaging directly with the consumer obtain actionable data whilst building scalable relationships through BTA

Data Procurement & Control
Direct Relationship Management
Feedback/ Reviews
Ongoing Enrichment
Panels
Microsite

BRANDTECH CASE STUDIES

Data Procurement

Brief for the Campaign: Procuring 4 field PII Data of consumers (with the all-important OPT IN) for an FMCG Multinational to access consumer directly and create long term relationship.

BrandTouch Partnership: BTA conducted a Pilot activity through its US office & partners. Sweepstakes were launched online for the Indian market by buying key ad words and driving traffic to the sweepstakes. BTA was instrumental in achieving Global legal compliances. The visitors were asked to fill in a questionnaire (based on our proprietary Art Of Asking Questions). BTA was able to speedily obtain 10 additional fields over and above the four fields required. This has enabled the brand owner to have a sharper cut of targets to reach for their varied portfolio products – which is being initiated by BTA as a separate Direct Communication program.

Consumer Engagement: The pilot was a huge success with a few lakhs of entries against the total need of 5 Crs consumer data; BTA has been commissioned to continue with the program in full mode at even greater speed and velocity to achieve the target in 2-3 years.

Direct Action

Brief for the Campaign: FMCG client wanted to develop a campaign for scalable Data procurement & direct consumer engagement

BrandTouch Partnership: BTA created a national contest for fabric wash category with an annual distribution of over 150 million SKU’s. BTA leveraged on pack property space with customer call to action. The data collected through missed calls (support in 8 languages) was legally backed with an ‘opt in’ – to send customised offers/trials directly in order to cultivate deeper relationships.

Consumer Engagement: Campaign is still in progress – with Over 3 lakh missed calls received in the first few weeks of launch. BTA is reaching out to builds relationships through its proprietary “Art Of Asking Questions”. BTA has been asked to continue the campaign for next quarter as well.

Direct Redemption

Brief for the Campaign: Markets favourite chips brand was launching with two new flavors and wanted to launch in cities, approached BTA to create a platform to reach out to wider audience

BrandTouch Partnership: BTA suggested a measurable and effective Sampling campaign along with Faasos food Delivery partner to help sample products along with their order deliveries (with zero amount billing) to bring authenticity to reach consumer audience. BTA also leveraged the on-pack communication to capture the feedback of the newly launched product. Faasos as a channel partner was chosen basis the reach of their TG and volumes.

Consumer Engagement: BTA’s microsite for capturing the feedback was widely used by sample users helping us connect the consumers to brands. This unique partnership helped Brand build social promotions and gather more eyeballs to the channel partners relationship.

Direct Sales

Brief for the Campaign: To sell personal care devices to customers / consumers directly through alternate, new and underleveraged means of digital distribution

BrandTouch Partnership: Given the nature of the mediums BTA & the brand team decided to christen this activity “Instant Commerce”. BTA positioned itself as a one stop ’Digital Distribution’ platform. At one end BTA created technology and tech support to interact instantly on Instant Messenger and at the other end set up an end to end network on its platform from digital marketing to content creation, to print and packaging and all logistics (Warehousing including payment gateways etc. BTA marketed the product offer/s online to drive buyers to purchase one range of products on Whats App – a FIRST of its kind campaign

Medium: Instant Messenger Services (WA & FB) and Microsites

Consumer Engagement: The program is being greatly appreciated for its breakthrough thinking and is set to have other products lined up to be sold through this medium . The concept of Instant Commerce and Digital Distribution is taking root. For the 2nd range of products the micro site sold almost 50% units in 3 days – compared to what was sold through traditional channels in the entire previous year. This is truly the Future Of Marketing

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A MESSAGE FROM BRANDTOUCH

Our Core Values

Our 3 Core Values are based on the principle that they will add to or draw from our philosophy to

“Outthink” !

We believe that being ever curious leads us to seek, question and challenge status quo. It encourages us to bring our personal views and thinking into situations, tasks and goals – leading to a disruptive stance. It leads one to seeing an opportunity in everything. This translates eventually into being a character & personality asset. A trait to enable and enjoy a richer life

This seldom exists in isolation. This value is, before anything else - a commitment to & passion for your own life. A desire to live life to the fullest. To extract the maximum learning (and often joy) from every moment of your own existence. It makes one lead their life to its fullest potential. The fact that this spills into ones work life - is purely incidental. Nothing significant in life has ever been achieved without some unsubstantiated commitment, enthusiasm and passion!

One cannot just THINK one’s way to success! There is NO escaping this. It is hygiene to reach ANY scale. Just like our business of going beyond awareness (after all the dreams and plans are made), showing up and executing diligently piece by piece is the final frontier of success. Focus, attention to detail, completing things started, long hours, perseverance, patience - all form part of this arduous but very gratifying and rewarding part of life.

Brand Experiences

JOIN US

  • To us Outthink is Alchemy.
  • Alchemy is the creation of something out of nothing.
  • It is to find unknown combinations of known things.
  • As entrepreneurs, we began with nothing but a deep and burning desire to build and create.
  • Whatever we have built has been built on the foundation of passion, initiative, ownership and intellect.
  • We began with no capital, no business experience and certainly no inherited resources.
  • Out of this we created an organization of learners and leaders.
  • With limited resources and experience- success could only be achieved by OUTTHINKING the situation, the solutions and the competition.
  • To Outthink is to find solutions and directions way beyond the obvious. To think, imagine and maximize the situation with often limited tools and resources.
  • Outthink it is to leverage the mind to deliver more. To seek greater value than the obvious. Outthinking urges one to think beyond this obvious and push boundaries never perceived could be scaled. It is to question presumptuous. It is to be curious. It is to question practices & mores objectively. It is to demand and seek answers where none may exist.
  • It is to challenge convention in a benign manner – in a quest to find newer and more efficient answers, solutions and way of doing things. It is about curiosity and learning.
  • It is to have an ambition to add value to ANY situation – personal, social or professional.
  • It is about constantly challenging yourself... to perform better by your own standards.
READ MORE
OUTTHINK
To us Outthink is Alchemy.

    • Alchemy is the creation of something out of nothing.
    • It is to find unknown combinations of known things.
    • As entrepreneurs we began with nothing but a deep and burning desire to build and create. 
    • Whatever we have built has been built on the foundation of passion, initiative, ownership and intellect.
    • We began with no capital, no business experience and certainly no inherited resources.
    • Our resources were our will, our integrity, our attitude, our humility and our ability to constantly learn, our personal relationships and self-belief.
    • Out of this we created an organization of learners and leaders.
    • With limited resources and experience- success could only be achieved by OUTHTHINKING the situation, the solutions and the competition.
    • To Outthink is to find solutions and directions way beyond the obvious. To think, imagine and maximize the situation with often limited tools and resources.
    • Outthink it is to leverage the mind to deliver more. To seek greater value than the obvious. Outthinking urges one to think beyond this obvious and push boundaries never perceived could be scaled. It is to question presumptuous. It is to be curious. It is to question practices & mores objectively. It is to demand and seek answers where none may exist.
    • It is to challenge convention in a benign manner – in a quest to find newer and more efficient answers, solutions and way of doing things. It is about curiosity and learning.
    • It is to have an ambition to add value to ANY situation – personal, social or professional.
    • It is about constantly challenging yourself... to perform better by your own standards.
    • It is about an ‘exponential what can be’ and not about an ‘incremental what is’
    • It is about being fearless, bold, and innovative. But honest to the ‘cause’ (the solution we seek!)
    • It is a belief that solutions exist way beyond what MOST think. It is about being a mini R&D lab constantly engaged in churning out thoughts and ideas that will find traction somewhere…
    • Outthinking is an attitude. It is a state of mind it is a way of living life & a way of doing business.
    • Outthinking lays a platform to extract and create more out of any situation one is confronted with.
    • It can exist at and apply to any level and in any situation in life.
    • Exponential thinking delivers exponential results. We have done it. We know.
    • Outthinking creates this alchemy to deliver unprecedented progress and growth.
    • It is to add the extra in the ordinary and create extraordinary results…every day. Enriching our lives.

All successful people have 'Outthought' their way to their position and riches. THEY HAVE MADE THINGS HAPPEN!

 

OUR ADVISORS

Nikunj Jhaveri

Nikunj Jhaveri founded the Systems Plus group in 1987. The group specializes in IT services such as Strategic IT Consulting, Business Process Re-engineering, Custom Software Development and ERP Implementation. For over 20 years Nikunj has guided the company through its growth and is currently responsible for formulating business strategy and building/ acquiring new business for the group. The group has clients in 20+ countries serviced by offices in India (Mumbai, Pune, Hyderabad and Ahmedabad), US and UK.

He also spends his time assisting firms from US/ Europe in formulating and executing their IT outsourcing strategy, leveraging the knowledge he gained while he was CIO for PepsiCo Asia Pacific (in an outsourced capacity). His current clients include PepsiCo International, Schneider Electric, Payless Shoes, Belk Stores and Optimal Investment Services (part of the Santander Group).

His corporate responsibilities aside he is actively involved in various charitable organizations such as VOICE, an NGO for the street children of Bombay, where he serves on the board of trustees.
Nikunj holds a bachelor’s degree in Chemical Engineering from the Indian Institute of Technology-Bombay.

Jim Bodenstedt

James Jim Bodenstedt is the quintessential entrepreneur – with an uncommon clarity of purpose. At age 16 and still in school he invested USD 2000 that he inherited form his great grandparents into stocks. Even then he knew he wanted to own restaurants and got a job at McDonalds. By the age of 18, he was managing a store in Houston.

Today, his firm MuyCompanies with 750 stores and 25,000 employees has revenues approaching USD 1 billion. It is one of the largest privately-owned franchise restaurant companies in the U.S. With his keen business sense and experience he advises and mentors scalable global business opportunities.

At heart James is a philanthropist. He and his wife DeAnna have donated millions of dollars towards numerous education and community programs. He lives between the US & Europe.

Neeraj Bhargava

Neeraj is the Founder and MD of Zodius Capital Advisors, a highly respected investment and VC firm He is an investor-operator who is builds market-defining companies. He has an astute sense of targeting the rapidly developing digital economy not only in India but globally and the next-generation business services that target global markets.

Prior to forming Zodius, Neeraj has had a successful career as an entrepreneur, investor and consultant as part of many companies including WNS Global Services, which he co-founded, eVentures India and McKinsey. He has led investments in marquee firms that include Big Basket, Antuit, Pepperfry, BORN Group, Zyfin, Make My Trip amongst many successful exits.

Outside of Zodius, he invests and mentors companies independently. Neeraj is a graduate of Stern School of Business of the New York University. He is a keen follower of soccer and spends his time between Mumbai and New York.

David Kemp

David Kemp is an authority on brands and markets in the US , and a specialist in youth brands. His four-decade experience primarily spawns emerging sensibilities of the new generation. He has partnered marquee youth brand owners in charting the future of their products and services, and in providing strategic thinking and direction.

These include brands like Burton Snowboards, Nike, Virgin, Microsoft's XBox, Converse, Merrell footwear, and Lululemon amongst numerous others. He was a founder of the much-respected Brand Strategy firm JDK (Jager Di Paola Kemp) which had over a 100 employees and offices across the US. He exited from JDK after 25 years.

He is New York based and current with contemporary marketing practices and trends. David now serves as President of CurePSP, a non profit foundation. He is a graduate of Dartmouth College and received his MBA from Dartmouth’s Tuck School of Business, and is a fitness enthusiast and a serious club-level tennis player and skier.

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